What is your favorite color? Most of us have been asked this question for as long as we can remember. And for most of us, this decision probably marked our first and foundational experience with having an artistic preference.
Color matters. Previous posts have touched briefly on topics that have an artistic and a scientific side, such as typography and iconography. But whereas the effects of typography and iconography are subtle, the colors in your app have an immediate, emotional impact on your users.
The Full Article
The full article is hosted on the “Building Apps for Windows” blog and you can access it here.